Panera Bread introduces Alexa voice ordering for pick-up and delivery

Louise Matthews

MyPanera loyalty users can now order pick-up or shipping by means of Alexa on Echo Show equipment and is the most recent digital gross sales device to be released by the US bakery café chain

The adoption of Amazon Alexa purchasing is the latest move by Panera Bread to improve the benefit of its gross sales channels | Image credit: Panera Bread


 

Panera Bread has introduced that MyPanera loyalty members can now purchase for decide on-up or delivery by using Amazon’s Alexa on Echo Clearly show wise speakers. 
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The JAB Holding-backed foods-to-go and espresso chain said the move presents MyPanera prospects with more usefulness, with orders placed through voice or contact somewhat than the Panera app.  

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“While our visitors like the Panera app, we know there are moments where by it’s just more effortless to be hands-free of charge and get by voice, and we are thrilled to do the job with Amazon to layout and give one more easy way to get Panera. We’re continuing to thrust the boundaries of what we can do to make our MyPanera members’ lives less difficult, and we’re just at the starting of what is possible in the entire world of conversational commerce,” mentioned George Hanson, Main Digital Officer, Panera Bread. 

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To start off ordering by means of Alexa, MyPanera customers have to have to have a stored payment strategy on their Echo Display machine, moreover an address in their MyPanera account for delivery. 

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Mark Yoshitake, Director of Alexa Techniques at Amazon, mentioned Panera Bread is the very first meals and beverage operator to use its Alexa Food Competencies API. 

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The integration of Amazon Alexa is the most recent go by Panera Bread to supply buyers with greater ease through digital channels. 

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In August 2022, Panera Bread began trialing synthetic intelligence know-how in select New York travel-through merchants to maximise performance and maximize pace of orders.   

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The food stuff-to-go and coffee chain, which operates much more than 2,100 bakery cafés throughout the US, also released its first ‘urban’ structure retail outlet in November 2022 in response to an significantly digital and off-premise purchaser-foundation. 

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Additionally, Panera Bread has commenced the rollout of Amazon A person palm recognition technological know-how as a loyalty identification for MyPanera users. The bakery café chain has deployed the contactless payment technique at pick out stores throughout Missouri and explained it will start nationwide adoption of the know-how in the coming months. 

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