Starbucks Korea suggests iced beverage product sales are remaining pushed by millennial and Generation Z customers, with iced tea a principal driver of class growth
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Iced beverages continued to account for somewhere around 60{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} of drinks bought in the course of the wintertime months | Photo credit: Starbucks
Starbucks Korea has highlighted the growing acceptance of iced beverages across its 1,600 suppliers in the place, with iced tea now driving demand all calendar year spherical.

Data shared by Starbucks Korea shows that iced drinks accounted for 76{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} of beverage gross sales in the final 12 months, exceeding the segment’s 64{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} share in 2021.

Highlighting their escalating enchantment, the details implies that iced beverages ongoing to account for roughly 60{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} of drinks offered throughout the winter months between November 2021 and February 2022.

Starbucks Korea CEO Son Jung-hyun Son said the rising popularity of iced tea had boosted the iced beverage group all round.

A ‘new powerhouse of iced beverages’ has proved notably well-known with the millennial and Generation Z (MZ) demographics in the past year, he additional.

These consist of Starbucks’ Ice Yuzu Mint Tea, Ice Grapefruit Honey Black Tea and Ice Aurora Chamomile Relaxer goods, together with an Ice Citron Mint Tea, which attained 66{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} annual income development in comparison to the similar period of time final 12 months.

Moreover, Starbucks has marketed 10 million cups of its Aurora Chamomile Relaxer given that launching the item in 2020. The iced beverage now has the best acquire level between Starbucks Benefits associates aged between 20-30.

In addition to tea beverages, Vanilla Product Chilly Brew also recorded income expansion of around 40{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} this yr.

“Among the MZ technology, there is a developing craving for iced beverages, particularly our tea beverages that are each nutritious and tasty. We will go on to produce iced drinks to cater to buyer need even in winter season,” reported Lee Jeong-hwa, Beverage Team Supervisor, Starbucks Korea.

In August 2021, Seattle-based mostly Starbucks revealed spring and summer months chilly beverage gross sales drastically outpaced very hot drinks across its US merchants, accounting for 74{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} of overall beverage income in its fiscal third quarter finished 27 June 2021.

In the Uk, 58{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} of buyers surveyed in Cakes, Shakes & Tea Breaks Uk 2022 experienced ordered an iced beverage from Starbucks in the final 12 months.
