The coffee chain suggests its new ‘upscale’ retailer format has been developed to meet expanding desire for elevated coffee and culinary activities amid Vietnamese individuals
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The specialty espresso shop caters to growing shopper appetite for top quality solutions and experiences | Image credit history: Seedcom
Vietnamese coffee chain The Espresso Residence has introduced a new ‘exclusive and upscale’ espresso shop brand – SIGNATURE by The Coffee Home.

Located at the Crescent Mall browsing centre in Ho Chi Minh Metropolis, The Coffee Property stated the specialty espresso shop caters to escalating customer urge for food for premium items and experiences throughout the nation.

The Espresso Household mentioned its new strategy will empower the corporation to ‘tell the tale of the espresso bean’s journey’, educating buyers via its on-web site roaster and serving a assortment of espresso, filter and coldbrew drinks.

“In our possess journey of expansion, The Coffee Residence usually ponders how we can modify and however maintain the identity of the Espresso Home. Fortunately, we realise that our buyers are also expanding up with us. The demands, demands for products and experiences are also finding greater and greater. The method of listening and increasing helps us consider that a espresso date now requirements 3 components: coffee with taste, scrumptious and multi-id food items and inspirational area. The new design is developed to match the expanding trend of Vietnamese individuals to elevate their espresso and culinary encounters,” explained Ngo Nguyen Kha, CEO, The Coffee Household.

The Coffee Residence, which operates a lot more than 150 retailers across Vietnam, hopes that SIGNATURE by The Espresso Household will aid the company stand out in opposition to its competitors in the nation.

In the Crescent Mall buying centre alone, fellow Vietnamese coffee chains Phuc Long Coffee & Tea and Trung Nguyen E-Espresso function suppliers, alongside global brands together with Baskin Robbins, Paris Baguette, The Espresso Bean & Tea Leaf and Waynes.

In November 2022, The Espresso House’s parent business Seedcom introduced that the coffee chain had achieved calendar year-on-calendar year gross sales expansion of 53{ead4cb8c77dfcbdb67aba0af1ff8dfae0017fcc07a16fe7b51058939ac12c72a} to achieve VND 564bn ($22.7m) in the nine months finished 30 September 2022.

Seedcom explained The Coffee Residence is its main brand name, producing normal each day profits of far more than VND 2bn ($80,000).
